Today I wrote a marketing email for my deodorant company. It was an email targeted at our resellers and as usual I wrote it in my normal tone of voice.
It took me an entire hour to craft the email, put all the details about two new products, when they will launch, what will it be the price.
But nonetheless I forgot something, and that was: The weight of the product! How much product is in each package?
Totally forgot about it. To me the most important thing was describing the products, but (guess what), to sell it and understand if it’s a fair price, you need to know the quantity.
A nice reminder that our point of view shouldn’t be set in stone.