looking at mars

These days mars is more red, luminous than ever. Probably because of the distance from earth. We were lying on our bed, looking at the red planet, her body defined by the shy lights of the city, defining her borders in the night. In days like this I wonder: Will we have the chance to […]

the hardest most viable product

When you want to create something big, how do you decide when the product it’s ready for showtime? When you’re at the most good viable product that people can enjoy? When you’re spending too much time refining, when you’re starting to lose passion, that is the extreme time when you should play the all-in. All […]

less work

To have a company that will work well when you can’t be there you have to design as many workflow and automations possible. You have to remove yourself from the variables, from the parts of the engine that are required to work. You must become the captain that leads the way in the dark times, […]


It doesn’t matter how good you are, how your idea are better than others. The only way to make them real is to be consistent, to show up each and every day, rain or sunshine. Keep pushing until you make it.

a growth formula for sharing

We’ve been fooled. The big growth of facebook, of instagram, the rise of famous influencers and big internet stars fooled us into thinking that yes, it could be easy even for me. That when you say something, the world will listen, more than ever, more than before. You can send an email and everyone will […]

survival of the strongest

One beauty of nature is that flowers and plant die. Often because you weren’t able to save them, other times because of some ill. But if they survive, they’ll be stronger. And some times they seems to be dead, but they’re surviving.

let’s ignore death

Many, many people in the world will advice you to think like this is the last day of your life.  I agree that we should be more present, more aware of our life. But what about fearing death? The whole idea of living your last day, if that was really your last day, would be […]

the world and the zone

Being a developer has a lot of benefits and a lot of drawbacks. The first drawback being the fact that we see the entire world as a problem with solutions to fix it. We are bugfinders in all of our lives, we tend to find bugs and fixes or workarounds. Obviously this pisses some people […]

april may june 2018 monthly checkup

It’s been a hell of a ride till here, and I must admit one of the most terrible thing: Doing this (writing) as the last thing in my day has one tradeoff: if I’m in bad mood, I skip days. I tend to slack more and more. This months went up and down, maaany things […]

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