don’t ask others to do your work

There are many many ways to delegate work. For example one common thing is that when we got more responsibilities we stop delegating, instead we abdicate. The main difference between the two options is that when we Abdicate we’re simply handing over the task to do without any added value, nor help. It’s like when […]

never let fear decide

Shit happens, a choice you made caused a hell of consequences. You’re panicking, you don’t know what to do. A client calls you angry because something isn’t working. What do you do? Fear will tell you to fix the issue fast, to let the pain disappear as fast as possible so that you can go […]

what makes icecream magical?

Did you ever wondered what makes a product special? It’s the little things the experience, the idea that the product itself has another hidden story that unveils while you use it. The “serendipity” effect. It took me years to realize how much serendipity is in a single commercial ice cream. Think about it, what’s the […]

the adaptive business plan

What’s a business plan? It’s an idea, a goal, a destination to reach. It means you have an idea of where you’re going and how to get there, what steps are needed to grow and to become the company you want to become. A business plan, per se, is not adaptable, it’s not flexible. It […]

the illusion of growth

Did you ever thought a book would change your life and it didnt? Did you ever thought a book wouldn’t change your life and it did change it instead? We’re guided by our needs by our vision. But what we want doesn’t always means that’s what we need. Sometimes what we need is different, it’s […]

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