a taste for excellence

Are people addicted to success? Yes they are. But what they are also addicted to is another thing.

It’s like when you first shop parfums. You’re clueless. Then you start knowing the brands and buy more expensive stuff.

Then you get into the niche market and you discover a whole new world of possibilities.

Yes, they’re highly priced and yes, not all of them are worth the price but you can’t go back to buying cheap stuff now that you know what excellence is like.

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