risk tolerance

Now that the coronavirus pandemic is starting to slow down in italy (we hope) we see the different approaches to risk of the people around us. You might find people who simply don’t care, it’s all a lie. People that will try to justify their behavior like they don’t think it’ll affect them, people that […]

who are you, what’s your job?

Two different questions that might lead to the same answer even though they shouldn’t. Your job is not you. If you’re a seller, that defines your mask during your job, your expectation, but by no means that is what defines you as a human. You are more complex, more deeper and defined than a simple […]

an honest review

How do you get an honest review? Some people aren’t inclined to review things, unless you kindly ask them to leave one, but they will do if they’re sold on the product. If the product fulfill their needs, if it improves their lives substantially, then a review will be something natural. If your product is […]

tell, don’t sell

Hard selling is hard. Not because of wording but because when you try to force people to buy something they don’t like it. No one likes to be forced to do something. That’s why real estate market is so disturbing in some facets. Today I was talking with a customer and I realized that what […]

the zone

We often forget how beautiful is “the zone” that moment when you lighten up your inspiration and produce work. With a newborn child it’s quite difficult to find a new zone, because that slotted time you had is now gone and you need to find it elsewhere. But it’s still right there, ready to be […]

a simple day

This pandemic is helping us getting a real answer to the question: If you’d live alone or with a few people, would you be able to value the things you have in the right way? Because once you’re alone on a island you’ll need to appreciate what you have, and you will have only what’s […]

beware of the optimism

I am an optimist, I try my best to see the good side of everything. When something’s wrong at work, I try to see the good things that come with it. When someone is behaving badly I try to imagine the reasoning to explain that kind of behavior. But there’s an area where I don’t […]

fake interests

Right now companies are dying to show off their interest for the entire world, their interest in the people etc etc. Before the pandemic many of them didn’t care, many of the people we know didn’t pay taxes. Now we say that nurses are heroes but their work is (in italy) funded by taxes. I […]

addiction is not the problem

Today, while listening to the podcast of Tim Ferris with Gabor Mate I discovered on beautiful thing on addiction that I find extremely fascinating. Addiction exists to pose a temporary end to a bigger problem. When you’re addicted and you feed the addiction you’ll get some benefits (relax, good mood, energy, whatever).That is what you’re […]

to be seen

One of the mightiest trick our mind can do to us is to let us believe that we should be seen. That our actions, our work, our effort, should be openly recognized by anyone. This need of recognition can rot any goal, because we will fail. Even if we don’t want, even if we’re exceptional […]

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