A side of branding

Why some brands “click” more than others? What makes them intriguing or interesting, what makes them an example to follow? Branding is a really wide topic. Some branding takes place in the office, while another one takes place in the heart. In the office you plan and define how the brand should like, what message […]


We often say “Oh, if I look back at that moment maybe I’d choose a different path”. How much of the knowledge we get from knowing the consequences of our action would dictate our choice? If we knew beforehand that our promotion would destroy the morale of a person and put he into depression, would […]


When you have more than one insurance you can compare their behavior when something goes wrong. I’m not saying a comparison on how they work on topics of the insurance but how does it work, for example, to cancel the insurance itself. Chances are, one will have friction. One will make it difficult, harder, etc.Having […]

death and kindness

It is often the case that death teaches kindness. It reminds us how fragile our life is, our weak the net of people is and how it can break easily. It’s a powerful reminder that what we have is temporary. Today we know it’s there, but what about tomorrow? With this knowledge we review our […]

Be a possible-man

What if, instead of being a yes-man or a no-man, you’ll simply evaluate the possibility of doing something. To see if there’s a real space to conquer, to see if there’s a real option on the table? What if, instead of blinding accepting or refusing an idea you evaluate it with an open mind, asking […]

The importance of how you dress

As we all know, we’re under a pandemic.And, as you might also know, italy changed his government during 2021. This, aside from being a little depressing (who would want to see such change in such difficult times), poses an interesting question I ask myself even more often. Right now the person in charge to manage […]

habits that stick

One of the easiest way to have a new habit stick is to chain it with something else in a time you _know_ you can get some extra space for it. If you don’t chain then you’ll need extra support to remember to do the thing, but if you do chain it you’ll increase the […]

the road to competitors

Many people now talk about clubhouse and his possible competitors created by the main social networks. It is undeniable that companies like facebook have the power to realize such product, right? But why? The reasoning behind developing something that’s already out in the market has many faces.First, it’s because of users. Social networks want to […]

learn to express your way in any medium

When you talk your body express how you feel. Your words and tone of voice define your style and inclination. But what about other mediums? Mail, chat, etc. Are you using your voice if the people you’re writing to are the same of a meeting? You can be recognized, identifiable, with little tweaks and build […]

endless scrolling

Most modern social networks and often some website implement this feature called endless scrolling. Basically you get new information to read or buy as long as you scroll.Even those that don’t implement this kind of scrolling have expanded their list to a number so big that it _feels_ like endless. Why do that? First and […]

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