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if it can’t be shared, it’s not worth it

It’s painful to see so many big companies asking to share posts, as if sharing would make it spread.

A big company has more money, can have a bigger plan, yet we see such amateurs sharing posts.

An idea can spread only if worthwhile. An idea is like any other product: It works if it’s good and solves something. A problem, a desire, whatever. Your idea must be effective, interesting, thus leading to people sharing your post.

But it’s not you that will make it popular. You’re not Tony Robbins, you don’t have this following. And even if you do you’ll think twice before sharing a post that’s not so good, because you’re lose the trust you earned.