Today while I was waiting for the train I ordered a croissant.
There were many of them,all beautiful.
I asked for one with apricot jam, and then when it arrived I noticed that it was different from the one in the most visible part.
It wasn’t fresh, just a frozen good for fast food.
Only in that moment I realized the difference between what you see and what you get.
In websites we strive to make this distinction as much little as possible. Doing our best to comply with our users expectations, because, you know, getting tricked sucks.
Marketing, in many places, is still defined by how good you show things of, despite the delusion you give to your client after the goods get delivered.