Hard selling is hard. Not because of wording but because when you try to force people to buy something they don’t like it. No one likes to be forced to do something.
That’s why real estate market is so disturbing in some facets.
Today I was talking with a customer and I realized that what I wanted was to share ideas with him, not to sell things to him. That’s a sane relationship, because when you’re in this position you can advice people.
If you always sell things people know that when you propose them to something it’s because you need to sell, not because you care about them.
On the other hand, when you propose less, it will be clear that you put some thought into it and it’s something that should be at least taken into consideration.