listen to the customers or don’t ask

A few days ago I went to a sushi restaurant in Arezzo, a good place named Sushi Bar (genius name, right?).

It’s a nice restaurant in the center of the city, owned by some Japanese or Chinese (sorry, can’t distinguish) girl with italian waitresses.
They usually serve good food and sushi, but last time the salmon was a bit too cold.
Way too cold for a sushi.

It was the only glitch, all of the other sea foods were perfect and the miso soup was delicious, but I couldn’t help thinking that it was a shame to have such cold food to eat.

When I was paying the owner kindly asked if everything was alright with the food.
In these cases I’m always battled between sharing and keeping my mouth shut, but since I cared about having a nice sushi restaurant in town I though I’m sure this will help them improve the service

So I kindly told her that everything was perfect, aside the salmon, which was too cold for my taste.
Her reply was something along these lines

“It might be because of the cold outside that you feel that this salmon is too cold”
It was colder than usual, but the way I always tasted sushi was never affected from this.

But what struck me was that I was the problem.
While that might be true I think any enterpreneur should be very interested in receiving user feedback, it’s gold.

In the end I felt a bit stupid, mostly because of her reply, but I kept thinking about it.
If you don’t care about what people share with you, than don’t ask.
If you are not in the condition to receive advice to improve the service, just avoid asking if everything was good, because if the user is always the trouble, sooner or later the user will leave.


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