There are many ways to operate in a business. Some of them ask you to make a choice about the person you want to be.
You can leave people free for their choice or not. Many tend to “control” the behaviour because it give us the illusionary idea that we have power on them, but if the final choice doesn’t make them happy, what are we doing that for? Money? It’s not enough.
That choice is a choice you won’t escape easily. So be well prepared when you’re at that turn.