Lately I started reading labels to understand how a product (food or cosmetic) is made, what are its ingredients.

If you do, you’ll start to notice the difference between the claim and the reality.

For example there are foods “High in fiber” that contains around 3% in fiber, while other contains 20% (yeah, you read that well).

Or should we talk about cat food and analize claims like 70% meat and 30% vegs & fruits?
30% is fresh meat, while the remaining 40% is meat from unknown source and quality, The third ingredient are potatoes, around 18%. which is clearly a filler.

Not all claims are equal.