What do you add to the information?


It’s easy to get tricked into thinking that a higher role in a company means you’ll do less work, you’ll simply pass information from up to the lower levels and back on.

But that would mean that you don’t add value to the process. And that’s where we can find the key differences between top performers and under performers. The former add value to the process, add information, dig deeper.

The latter simply pass the information, maybe they lose information without refining for the better. They don’t take responsibility, they simply want to hand over the information like a hot plate you can’t touch.

What’s your contribution to your job? When you’re simply passing information, what’s your way to add more value to the sum of the things?


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