where do you stop?

Yesterday, Apple presented the Vision Pro, and it’s clear this was a target for them since the early introductions of AR Kit.

Now, let’s look at this from a product perspective and imagine how much time, effort, and work it took to get to this point. We’re probably talking about a multi-year product development with many iterations.
Not only that, we’re talking about a product that currently has no direct competitor. 

Some of the features you see there could be easily dismissed by saying “there’s no way we can do that”.
Is that unique? Just like the iPhone, no. We did have smartphones at that time, but we didn’t have that kind of smartphone.

The same goes for the new Vision Pro, but here what I want to emphasize is: when do you stop? Because I can see many products stopping too early or not stopping at all, whereas, here, you can see the results of a multi-year (surely difficult) product development that goes beyond many expectations.

We might not like the output, but we cannot ignore the amount of effort and imagination that made this possible. 
Many of us would have probably stopped along the way, so the question I ask myself is: when do you choose to stop? When is your dream big enough to fail or big enough to succeed? When, along the journey, you decide to keep ideas that feel crazy but in fact are not?

Every product needs these questions, as well as their answers.