marketing without gifting

One of the things I’m learning as an entrepreneur is understanding when marketing works and when it’s fake.

Many companies spend a lot in marketing and advertising.
I respect them, but I find myself thinking that advertising makes the game more complex than it should.

When you invest into a worthy product and you stand behind it, why should you advertise it?

The only form of advertising I like is explaining the product itself, but aside from that I wish that I’ll be able to sustain the business only thanks to word of mouth.

Word of mouth is probably the most powerful driver of all, because it allows you to grow with the user base.
An exponential growth is possible sometimes, but it’s not always a good thing because when you grow too fast you might end up loosing quality.

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