Before facebook was a thing, viral was the gossip at the bar, the gossip with the scandal about the person you knew so well.
It was the lies of the government and the hidden truths behind the politics.
Before the viral was an active action, now it’s passive.
Before we were the one repeating the story, now we only pass on the information.
Before, people didn’t gain a penny from gossip, now they do.
And this, made the whole “viral” thing, entirely another story.