Have you ever talked to a friend and said “We should totally get a beer together another time sooner!” and then never made that call?

It might be that you don’t care, but in the other case maybe you’re too busy.
Life, work, life work, and you forget about these small little things.

So you are either faking it or forgetting it.
In the latter case there’s an easy cure: schedule it right away.

Bam. Done.