I’ve been to pitti fragrance today, and one thing I learned is that we can be easily fooled.

Fooled by packaging, fooled by stories and narrations, fooled by nice people. 

Shiny things, pricey things, don’t always mean quality. They some times show a great skill (marketing) but hide a mediocre product. 

To have success, you need both. A great product, a great message.
Shiny might then be only a thing you want to add if needed, but nowhere required.