Life is often about marketing / selling.
Because marketing means marketing your ideas, to sell them to the people around you.
Want to go to a restaurant and you’e trying to convince friends? You’re doing marketing.
Choosing a new apartment? Marketing.
Selling has many forms, it’s not restricted to selling a physical object, but it spans across every interaction we have with humans.
What makes a difference is, as usual, how you sell it.
How you say it, what are the intentions you choose to surface in the negotiation, etc.
How are you treating your audience? Are you giving them a clickbaity punch line to lure them into your ground, or are you giving them some more respect?
Are you giving them the space to think about your proposal so that they can, too, sell back a different idea?
Selling is everywhere, but how we approach it is 100% personal.