Category: Blog

This is the only guide nobody would like to read and learn from it, but overall we are flooded by examples on how we can lose loyal customers.

I recently switched from my old telephone company to a new one.
Not because I didn’t like their offer, but because they promised something, failed to deliver it, failed to acknowledge the problem, failed to solve it.

There were many things they could have done to fix it before this situation, but they did none.
Today I received a call that offered me a good offer, somewhat better than the one I have with my new carrier.

I gladly rejected it.
It’s not about the money, it’s about the ability for a company to follow the customers, to threat them correctly, to behave.

I don’t expect the new company to be a human example of kindness, nobody would.
But they haven’t betrayed my trust, so for now I’m staying.
Having your trust betrayed after something like 10 years is bad. It makes you wonder.

So, all in all, if you don’t want customer, there are a few thing you must do

• Ignore them
• Don’t acknowledge their issue
• Don’t solve their problems
• Don’t help them
• Keep working only for the money
• Let the company outgrow your power to control who’s in and who gets to talk to the client

Seriously, it’s not about the price, it’s about the behavior.
Recently I was unsure of which VPS provider use.
I checked out VPSIE and DigitalOcean, and I went with DigitalOcean even though they were offering me less and they didn’t have live chat support.

Why? Because one of the reply email I got from VPSIE used a tone I didn’t like.

I would say they “Fu**ed up” the entire tone of the email, but hey, it’s a matter of what tone you use after all.
DigitalOcean, on the other hand, has a stellar record of good customer support, even with me that I wasn’t a customer.

Keeping customer, losing customer, is often a matter of behave.

I always wondered what it takes to share with other people what you know.
It took me almost 6 months to start doing it, to understand the simple basics, to be what many might call a newbie.

I haven’t become an expert by any means but know at least I understand the reason, what moves this decision and what makes it worth it.

Sharing knowledge is both something you do for yourself and for others, but what really surprised is the reason for the former.

You don’t do it for fame, you don’t do it for glory.
Personally I do it to not forget and to enjoy the sharing.

Why? Because I tend to forget, and my knowledge changes over time. By writing down passages you are forced to create a diagram of the actions, you basically improve your memory.

Also, by writing, you allow the information to be searchable, making it more accessible to yourself, not only to others.

All in all, I can’t find a reason to _not_share.

We are used to list the bad things in life. mostly because they are easy to remember.
It’s a real shame because good always happens to us, from the beauty of a sunrise, to a smile, to a compliment we are filled with good things around us, yet we remember none.

This is particularly important when you age.
Every birthday you count the mediocrity you’ve lived, the bad things that didn’t go as expected, the things you failed at.

You usually don’t search for the good, but the good was always there.
Why not taking a chance and listing them too?

To get things done you must get things done.

There’s no easy way out.