better organizations

Today we were talking about how to improve some internal communication inside the company and I wonder: How do things change inside big companies?

I wonder what are the steps to a broader adoption of a tool.
I suppose they all start small, unless they want to do a big mistake, but how does this really work?

Are there some evolutionary people that break the rules or is there some kind of “company acceptance” where is the owner itself that let them trying to improve?

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