All men feel the need to be a macho, but only some of them are able to put that aside and show a different side of the story, the sentimental macho, the man that loves and has emotions.
The man that cries, that opens up to show his vulnerabilities.
Such man is a different kind of macho. Maybe in the short term the classic macho will rule, but in the long term? You want emotional macho all the way.