Right now companies are dying to show off their interest for the entire world, their interest in the people etc etc.
Before the pandemic many of them didn’t care, many of the people we know didn’t pay taxes. Now we say that nurses are heroes but their work is (in italy) funded by taxes.
I don’t believe this change is gonna stay still after the pandemic. I believe this is a result of fear. Fear of losing money (for biz), fear of dying (for people).
After this they’ll all come back to normal.
Our hope is that some of them will keep this line, some companies might really change and choose do leave a dent in this big world, because they recognize it’s the world they live in.