Everything can look important until it’s not. 

All of our actions, needs, both in life and work can have some sense of urgency. But is that real? Will that urgency actually have consequences we care about?
And even if there are some consequences, how do they stack up against the rest?

Years ago, while looking at an ecommerce I would often say: If everything is on sale, nothing is.

The same applies to urgency. If everything is urgent, nothing is. And the ability to pick one thing and prioritize it is what makes urgency itself worthwhile. 

Because now we are giving value and space to that request of “I need this now”.