Category: Blog

A dear friend came to me few days ago with an idea that I found uninteresting.
He wanted to create a new podcast about his life, or part of his life and I thought: “Well, it’s not that great”.

Then I stopped thinking about it. If it was for me many of the youtube streaming live channels will close, twitch wouldn’t exists and many podcast will close.

And if I look back and check the people who started it all, the first podcaster, the first vloggers, I couldn’t possibly imagine their future up until now.

This is a fact: Nobody can foresee a future and nobody will now for sure if an idea will sell. It’s not only the idea, it’s the execution, is the passion, it’s a sum of elements that cannot be summarized by the idea itself.

How will he talk in the podcast? Which stories of his life will he choose? To me “My life” is about the boring things but I know that many vloggers started doing their job by filming boring things and yet they got an immense audience. How was that possible?

It was possible because there are relatable-niches that are yet to be discovered and that we don’t know nothing about.
Your idea might seem trash to _a lot_ of people, yet it might be successful. Not because of the idea itself, but because of the sum of the factors. Your style, your stories, they all sum up. And if you got the right setup you might succeed.

We don’t know what’s right. We don’t know what will succeed or not. We can presume things based on some testing, but if we’re going to do something visionary, extravagant, out of the ordinary, then there’s no way we can know the outcome.

Therefore there’s only one thing to do: To let people try. Because unless we’re a field expert, unless we know exactly what’s happening, unless we are the perfect target, unless the idea is truly the worst idea of the world, well, unless all these things it might work.

Once upon a time there was a game called need for speed. It was a car racing game and, you guessed it, it was for people that needed that sprint.

The need for speed is real, as many other addictions we have in our times. One for sure is our addiction to sharing things to make our life look wonderful. Social networks are slowly hiding our life thanks to this habit.

By sharing only the great and wonderful things it seems like our life is perfect while it’s not. We still struggle but instead of asking for help, of sharing our complex topics we hide it under the face of the perfect life, making it even harder to get out of this loop.

I’m not against sharing, but I feel that if we did the opposite we’ll gain so much more.

By opening up, by sharing our story, our struggles, we can connect, we can go forward. We can help and be helped.

One of the hardest thing about working is doing some work without a plan.
I think it all relates to the fact that, as human, we need a bigger plan, a goal, a vision.
Without a plan even the smallest, easiest task, seems useless, pointless, worthless.

A plan not only gives people hope for the future, it gives them perspective of what will happen and how to contribute. A structured plan is a great signal that the boat you’re in has sailed to reach an island, you’re aware of the travel and all the perils, but at the same time you can help the crew reaching the final destination.

A plan is effective in so many ways it seems absurd to not have one, yet we do avoid a plan from time to time when we’re drowned in our daily life, when the complexity of the tasks we’re devoted to seems too much for us. In those situations we let go, we surrender, we avoid the plan.

And to be honest, a good plan would be the only way to help us.

I’m an expectant father and I can’t help thinking that talking to the stomach of my wife is silly. At the same time though I recognize how powerful this action is, on many levels.

First, it connects. The pregnancy is something that mostly belongs to women thanks to their internal change. It’s something that, as men, we don’t get a chance to experience. Therefore that’s the reason why many fathers don’t realize they’re going to have a baby until the baby comes out.

But on a more deeper level, it connects you with the baby because, as study shows, the baby can link the sound he hears while in the womb.

That’s why even the stupid things are worth it. But if you judge them superficially you wouldn’t have done them.

How hard it is to exit the discount mentality? To choose based on the value an item has for us?

If everything is always discounted this will only lead to us getting trapped by million dollar companies, destroying the soil of our society in favor of globalization.

The small shops will die, the small producers will die, because only rich companies can sustain mass production at lower prices