Category: Blog

Whenever you feel caged, hopeless, without a way out, think of a way to do the opposite. To add extreme constraints.

What do you need to change to do it in half the time? What to do it without you working, ect.

By doing so you’ll force yourself to see the problems and show them to fix them. 
It feels crazy, but it’s not useless.

It’s worth fighting for what you love. Trying something new, going out of your comfort zone to reach out to people.

It’s ok to share with them your struggle, even though they might crush you, it’s ok to risk.

It’s even ok to say “I’m sorry”; knowing  that the outcome might not be foreseen.

That is the true value in love. Giving, without expecting.
Jumping and risking, only to give more trust to the people you care about.

In some cases this trust can be even gifted to people you don’t know. Risking it all because you’re aware that deep inside people are worth a chance. 

If you’re wondering why someone does what she does, then you should step into her shoes. Start viewing things differently.

If you think “I don’t see why she would do that” it means you’re not there yet. You didn’t grasp a possible idea, a possible point of view.

Because after all, understanding the other side point of view means getting to think “Oh, now I get it. I understand why she did this”.

Right now in italy you have the feeling that finding a new job is hard, difficult, even impossible.And it’s partly true.

So  the default action for people searching for a job is to accept it instantly because it’s so hard to find.

One thing I learned though is that woring is not about money. It seems about money, but it’s really not.It’s about enriching people lives, simplifying it. 

It’s about collaboration, working together towards a goal, it’s about deadlines and doing things and in the end it’s about doing what you’re supposed to do and getting back what you’re supposed to get.

It’s a two way relationship. On one side you work, you do your best to be nice with the people around you, you try to be on time and so on.

On the other side you have the money, a place to work in, a fullfilling work, a nice surrounding.

If you look only for the money you’ll miss the stability of the company, the benefits of having nice people around, of having less stress. 
Things that matter much more than money itself. Because when you’ll get back home angry and you’ll shout to your wife you will start losing something that cannot be defined in dollars.

Few days ago my business partner wrote me and asked me “Why don’t you write a nice article on this topic?”.

I felt he was right. The topic needed something. We should be the one standing for it.

So I did it. I wrote a good post that I was proud of and the post went “meh”. 
It didn’t have the sharing power I’d expected.

What would you do then?
Marketing doesn’t mean that you should always follow the beaten path but it surely leads you there.
Once you get used to social media outcome you expect it, you want it each and every time. You’re addicted to it.

Great marketing though works off this path. It works by following unconventional patterns. Patterns that will rarely become mainstream. It’s the marketing for people who care more about the message than the result (although equally important). For people that care about leaving a legacy, not only a trace.