Category: Blog

It takes courage to show up on time, to be always ready, to do the work and be available.

But this is part of what makes good people great, their persistence, their ability to stick with the plan, to not let the ship wreck, to do their best job and showing up also on the worst moments of life.

A base rule in marketing and business is that you must solve a problem, or in simple words: help someone.

It strikes me that, as a customer, I often write to customer services and don’t get help.

And in those case help cannot be in any way given, I don’t even get some kind of empathy.
I wonder, what are we missing?

I wonder if in italy we still have to understand the value of an online customer. We’re still the same, and we act just like anyone else.

There may come a time when you think you’re not enough.
Not beautiful enough, not intelligent enough.

A time when life is ok but not enough, when something is missing.
Maybe love, maybe friendship, maybe a satisfying job.

When that time comes you might start wondering what is left for you in this world? What should you do with this life.
Is it worth it?

Or maybe you’ll end up wondering why you can’t have what you want. Why life seems to not care about you, why the world doesn’t give you the attention you deserve.
Because you had the chance to try that life. The life you like, but now that life is gone and there is no way to grasp it another time.

It belongs to a past which you don’t belong to anymore.
A past you can’t rewind to.

It’s filled with melancholy, with sadness created by the empty space between who we are and what we want to be, the space between the old life we liked, the life we have and the life we dream about.

Seneca, though, add something to this recipe that should give us direction in those moments of lost.
Many people always wait ’till they start living, they wait till they have enough money, enough love.
Some of them may die even before start living.

It’s a big teaching, because it teaches us the importance of what we have and how we should treat it and consider it.
What we have now is more important that what we can have and it’s more real that what we had. Because it’s the only thing that truly exists: our only present.

The bootstrap paradox, as described into the Doctor Who series is something along these lines:

Imagine you have a time traveller who loves Beethoven and decides to travel back and meet his hero. However on arriving, he discovers Beethoven has not and will not write any of the music the time traveller loves so much. The time traveller, desperate, decides to copy out all of his favourite tunes for Beethoven. The plan is successful. Several centuries later, a certain time traveller is listening to his favourite composer, Beethoven, and decides to go meet the man himself… 

The question is: who really wrote Beethoven’s Fifth Symphony? (text taken from radiotimes.com)

This paradox can be discovered in sooo many movies that it’s becoming boring.
It is indeed entertaining and it offers enough mistery to allow people to want more and more, but in the end it’s always the same old song.

I wonder if the time traveling fiction lives up only thanks to that paradox or if we can have something different/new.

Ignore it.