Category: book

  • marketing for non marketers

    I don’t consider myself a marketing expert, but I do consider myself a better than average -small marketer- and the reason for this is that I was able to sell things to people and write things that resonate with others. It’s hard to market something. I am a developer and for many year I hated […]

  • how to write

    Some people would like to know how to write better because if you read their emails they’re in a strange, unusual language. They feel fake, they feel as if they were written from a robot. This is the foundation to many marketing tutorials and at its core there is a simple principle: Write like you […]

  • making good questions

    To get great answers you need to learn how to make good questions. Making good questions seems hard. How many times were you in a room and someone asked the teacher a stupid question? It happens all the time. But guess what? It’s perfectly fine. Because if you want to learn how to ask good […]

  • take your time

    A couple of question for you How do you think? Are you a fast-thinker, a slow thinker? How do you decide? By impulse, after cooling down, by documenting, after confronting with others? In other words: How do you handle your life?It’s important to know it because you have to be prepared in both cases. The […]

  • the hardest thing to do

    What is the one thing you would not like to do? At work, at home, what is it? When I think about this question many boring things come to mind. Cleaning for example is one of them. But none of these answer is the correct one. The hardest thing to do is to do a […]

  • life in a glass

    When I was a child my mother would often remind of a saying “If walls were made of glass, you’d see what families do for real”She meant that we change our behaviour based on the fact that “nobody is watching us”, that if people were watching us it would show all the bad things we […]

  • lead the way

    How many times did you felt like this isn’t the right way to manage a project, to let people work with you, to talk, to express your opinion, to discuss complex topic? There is no shortcut, no way around, and it’s the same old song: We can’t change the world. It’s absurdly hard to change the […]

  • how to listen

    Listening is such a hard thing to do. It’s underestimated how beneficial it is for everyone and at the same time we are rarely able to do it right. Why? Because true listening starts with setting aside ego, leaving it out of the room so that you can listen freely and with no prejudice. If […]

  • the learning tide

    A nice concept I discovered is how we do learn. Did you ever go to a friend to give him/her some great advice in the hope that it’ll change his/her life only to find out they won’t listen? It’s frustrating. You feel powerless.Well, this happens for many reasons. We might not be in the mood. […]

  • who to blame

    Your team just screwed it up.They made something entirely different, or left a gigantic bug. You’re the higher in command aside from your boss, then you have a chain of people under you, and the last person in the chain made the mistake. Whenever I think about this a story comes to mind. It’s a […]